Privacy Policy

Last Updated May 21, 2026

1. Introduction

This Privacy Policy explains how Bike Shed Motorcycle Company Limited (“Bike Shed,” “we,” “us,” or “our”) collects, uses, shares, stores, and protects personal information in connection with Bike Shed Moto Club, including our mobile application, websites, Membership services, Community Spaces, Events, Rides, Marketplace access, communications, and related Services.

Bike Shed Moto Club is operated by:

Bike Shed Motorcycle Company Limited
384 Old Street
London EC1V 9LT
United Kingdom

This Privacy Policy forms part of the Bike Shed Moto Club Legal Framework and should be read together with our Terms of Membership & Platform Use.

2. Information We Collect

We may collect the following categories of personal information.

2.1 Account & Membership Information

This may include:

1. Name;
2. Email address;
3. Password or authentication credentials;
4. Membership status;
5. Subscription plan;
6. Payment status;
7. Billing currency;
8. Account settings;
9. Communication preferences; and
10. Customer support communications.

2.2 Profile Information

Members may choose to provide additional profile information, such as:

1. Profile photo;
2. Bio;
3. Location or home region;
4. Motorcycle ownership or riding interests;
5. Groups joined;
6. Events or Rides attended;
7. Interests, preferences, or community affiliations within the Platform; and
8. Other information submitted through profile fields.

2.3 Member Content

We collect and process Member Content submitted through the Platform, including:

1. Posts;
2. Comments;
3. Photos;
4. Videos;
5. Messages;
6. Event listings;
7. Ride listings;
8. Marketplace listings;
9. Group activity;
10. Reactions, likes, follows, or similar interactions; and
11. Reports, flags, or moderation submissions.

2.4 Messaging Information

If Members use direct or group messaging features, we may process message content, metadata, sender and recipient information, timestamps, attachments, and related moderation or safety information.

Messages should not be considered fully private or confidential. Bike Shed may access, review, preserve, or disclose messages where necessary for safety, moderation, legal compliance, support, security, or enforcement of our Terms.

2.5 Location Information

The Platform may collect location information where enabled by the Member or required for specific features.

This may include:

1. Approximate location;
2. Device-provided location;
3. Location selected in profile settings;
4. Location associated with Events, Rides, Groups, or Marketplace listings;
5. Location inferred from IP address; and
6. Location permissions granted through the mobile operating system.

Location information may be used to support local Groups, nearby Events, Ride discovery, Marketplace relevance, personalization, safety, analytics, and Platform functionality.

Members can usually control device-level location permissions through their device settings. Some Platform features may not function properly without location access.

2.6 Payment Information

Payments may be processed by third-party payment providers.

Bike Shed may receive limited payment-related information, such as transaction status, billing currency, subscription status, payment method type, last four digits of a payment card, billing country, invoice details, and refund status.

Bike Shed does not intend to store full payment card numbers where payments are processed by third-party payment providers.

2.7 Communications Information

We may collect information related to communications sent through email, push notifications, SMS, in-app messages, and other channels, including:

1. Delivery status;
2. Opens and clicks;
3. Notification settings;
4. SMS consent status;
5. Marketing preferences;
6. Unsubscribe activity; and
7. Customer support responses.

2.8 Device, Usage & Technical Information

We may collect technical and usage information, including:

1. IP address;
2. Device type;
3. Operating system;
4. Browser type;
5. App version;
6. Device identifiers;
7. Log data;
8. Pages or screens viewed;
9. Features used;
10. Session duration;
11. Crash reports;
12. Referral information;
13. Cookie and tracking information; and
14. Other analytics information.

2.9 Information From Third Parties

We may receive information from third parties, including:

1. Payment processors;
2. Hosting providers;
3. Analytics providers;
4. App stores;
5. Customer support tools;
6. Marketing platforms;
7. Event partners;
8. Marketplace or classifieds providers;
9. Fraud prevention services; and
10. Other service providers used to operate the Platform.

3. How We Use Personal Information

We may use personal information to:

1. Create and manage Accounts;
2. Provide Membership access and benefits;
3. Process payments, renewals, cancellations, and refunds;
4. Operate the Platform and Services;
5. Enable Member profiles, posts, comments, messages, Groups, Events, Rides, and Marketplace access;
6. Personalize content, recommendations, Groups, Events, Rides, and experiences;
7. Send service communications, transactional emails, push notifications, SMS messages, and in-app notices;
8. Send marketing communications where permitted;
9. Provide customer support;
10. Moderate content and enforce our Terms and policies;
11. Protect Members, staff, partners, the Platform, and the Bike Shed brand;
12. Detect, investigate, prevent, and respond to fraud, abuse, spam, harassment, security incidents, or unlawful activity;
13. Analyze Platform performance, usage, growth, engagement, and Membership trends;
14. Improve, develop, test, and optimize the Platform and Services;
15. Support editorial, content, community, marketing, and promotional activities;
16. Comply with legal obligations;
17. Establish, exercise, or defend legal claims; and
18. Carry out other purposes disclosed at the time of collection.

4. Legal Bases for Processing

Where UK GDPR, EU GDPR, or similar laws apply, we rely on one or more legal bases to process personal information, including:

4.1 Contract

We process information where necessary to provide the Services, manage Memberships, operate Accounts, process subscriptions, and perform our agreement with Members.

4.2 Consent

We may rely on consent for certain activities, such as optional marketing communications, certain cookies, device-level location permissions, push notifications, or SMS communications where required.

Members may withdraw consent where applicable, although this may affect the availability of certain features.

4.3 Legitimate Interests

We may process information for our legitimate interests, including operating and improving the Platform, supporting the community, preventing fraud, protecting safety, enforcing rules, conducting analytics, developing content, and promoting Bike Shed Moto Club, provided those interests are not overridden by Member rights and freedoms.

4.4 Legal Obligation

We may process information where necessary to comply with legal, regulatory, tax, accounting, consumer protection, safety, or law enforcement obligations.

4.5 Vital Interests

In rare circumstances, we may process information where necessary to protect the vital interests of a Member or another person.

5. How Information Is Shared

We may share personal information with:

5.1 Other Members

Certain information may be visible to other Members, including profile information, posts, comments, Groups joined, Event or Ride participation, Marketplace listings, and other Member Content depending on Platform settings and feature design.

Members should not submit information they do not wish to be visible to others.

5.2 Service Providers

We may share information with companies that provide services on our behalf, including hosting, payment processing, analytics, communications, customer support, security, moderation, app functionality, mapping, marketing, and data storage.

5.3 Event, Ride, Marketplace & Community Partners

Where necessary to operate Events, Rides, Marketplace features, partner benefits, or community experiences, we may share limited information with relevant partners or service providers.

5.4 Legal, Safety & Enforcement Purposes

We may disclose information where we believe it is necessary to:

1. Comply with applicable law or legal process;
2. Respond to lawful requests from public authorities;
3. Enforce our Terms or policies;
4. Protect the rights, safety, property, or security of Bike Shed, Members, staff, partners, or the public;
5. Prevent fraud, abuse, harassment, spam, or unlawful activity; or
6. Establish, exercise, or defend legal claims.

5.5 Business Transactions

If Bike Shed is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar transaction, personal information may be transferred as part of that transaction, subject to appropriate safeguards.

6. Cookies, Analytics & Similar Technologies

We may use cookies, software development kits, pixels, local storage, mobile identifiers, analytics tools, and similar technologies to operate the Platform, remember preferences, understand usage, improve performance, personalize experiences, measure engagement, and support marketing.

Where required by law, we will request consent for certain non-essential cookies or tracking technologies.

Members may control cookies through browser settings and may control app permissions through device settings. Disabling certain technologies may affect Platform functionality.

7. Push Notifications, Email & SMS

7.1 Service Communications

We may send service-related communications, such as Account notices, Membership updates, payment notices, security alerts, policy updates, Event or Ride information, and Platform announcements.

7.2 Marketing Communications

We may send marketing communications where permitted by law. Members may opt out of marketing emails by using the unsubscribe link or changing communication preferences.

7.3 Push Notifications

The Platform may send push notifications if enabled by the Member. Push notifications can usually be controlled through device settings or app settings.

7.4 SMS Communications

Bike Shed may send SMS messages where the Member has provided a phone number and where SMS communications are permitted by law. Members may opt out of SMS communications using the instructions provided in the message or through available account settings.

8. International Transfers

Bike Shed is based in the United Kingdom, but Members may access the Platform globally, and our service providers may process information in countries outside the United Kingdom or European Economic Area.

Where personal information is transferred internationally, we will use appropriate safeguards as required by applicable data protection law. These may include adequacy decisions, standard contractual clauses, contractual protections, or other lawful transfer mechanisms.

9. Data Retention

We retain personal information for as long as reasonably necessary to:

1. Provide the Platform and Services;
2. Maintain Membership and Account records;
3. Comply with legal, tax, accounting, and regulatory obligations;
4. Resolve disputes;
5. Enforce our Terms and policies;
6. Protect safety and security;
7. Preserve records of consent and communications;
8. Support legitimate business, editorial, archival, analytics, or operational purposes; and
9. Establish, exercise, or defend legal claims.

Retention periods vary depending on the type of information, the purpose of processing, legal requirements, and operational needs.

Member Content may remain visible or retained after Account deletion where it has been shared with others, copied, cached, archived, incorporated into editorial or promotional materials, or retained for legitimate business, legal, safety, or operational reasons.

10. Security

Bike Shed uses reasonable technical, organizational, and administrative measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure. Members are responsible for protecting their Account credentials and devices.

11. Member Rights

Depending on where you live, you may have rights regarding your personal information, including the right to:

1. Access personal information we hold about you;
2. Correct inaccurate or incomplete information;
3. Request deletion of personal information;
4. Restrict or object to certain processing;
5. Withdraw consent where processing is based on consent;
6. Request portability of certain information;
7. Opt out of certain marketing communications;
8. Lodge a complaint with a data protection authority; and
9. Exercise other rights provided by applicable law.

Requests may be submitted using the contact information below.

We may need to verify your identity before responding to a request.

12. UK & EU Data Protection Rights

Where UK GDPR or EU GDPR applies, Bike Shed is generally the controller of personal information processed in connection with Bike Shed Moto Club.

Members in the UK may have the right to lodge a complaint with the UK Information Commissioner’s Office.

Members in the European Economic Area may have the right to lodge a complaint with their local supervisory authority.

We encourage Members to contact us first so we can attempt to resolve concerns directly.

13. California & Other Regional Privacy Rights

Members in certain jurisdictions, including California and other U.S. states, may have additional privacy rights under applicable laws.

Depending on applicable law, these rights may include the right to know, access, correct, delete, or opt out of certain processing or sharing of personal information.

Bike Shed does not intend to sell personal information in the traditional sense. If applicable law defines certain analytics, advertising, or tracking activities as a “sale,” “sharing,” or targeted advertising, Members may have rights to opt out of such activities.

14. Children

Bike Shed Moto Club is not intended for individuals under sixteen (16) years of age.

We do not knowingly collect personal information from individuals under sixteen (16). If we learn that an individual under sixteen has created an Account or provided personal information, we may delete the information and terminate the Account.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Where changes are material or required by law, we will provide notice through the Platform, by email, or by other reasonable means.

Continued use of the Platform after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy.

16. Contact Information

Bike Shed Motorcycle Company Limited
384 Old Street
London EC1V 9LT
United Kingdom

Email: club@bikeshedmoto.com